About US

Our long term plan as an organization has always been product perfection and research and development in the first decade; and then becoming a niche and unique Entertainment and product company in our second decade. I, Chinasa, the founder and visionary behind Ataria LLC, has always kept my dreams of becoming the biggest female producer and dreams of building out this full fledged entertainment company that would be able to bring measurable changes to creatives of all backgrounds at heart and built it into reality in stages. We are here now, years into this music/digital retail business and now real estate with too many technical and creative skills to count and milestones to be so proud of as an entity. We embody the definition of being a team of natural creators & intellects. To be educated expands your ability to be creative.” Formerly founded as Emoji Express and Ataria NYC, and now Ataria LLC (2020) we have had the chance to leave legendary footprints under the direction of our founder Chinasa Nwokocha and some of our founding partners; Capconnect funding, Christian Apollon, Priscilla Acquaah, Four Eyes media, just to name a few.

We advocate for philantrophic work and much of our success is because of the tangible and human will power we elevated. It took trial and error to amass courage needed to transmogrify and rebrand the entity away from a focus on fashion show, fashion show tours and really get our customer base to know where we stand presently.

Through Ataria NYC Clothing, Youchatn, Spotify Playlist Day Party, Cross partner activation, Villanova University, our shareholders, and ecosystem some of your favorite platforms like teen vogue, Culture Custodian, Black enterprise and many others media were able to tell a fraction of our story. Through our products and platforms have been able to contribute measurable impact into the careers of students, inner city youth, and now global talents and organizations like duke concept entertainment, dc talent, the recording academy, Villanova University and many more. We look forward to the next decade.

I, Chinasa (cece), we, have been able to further the trajectory to many of your favorite artist like Capella Grey, K camp, Asake Davido, Cardi B, AO Aliente, Josh Sings, Amber Simone, Fergie Baby, Minz, Bella shmurda & so many more through support, financial investment, A&R, empowerment, advocacy, and execution on various aspects of the music and retail business. We are majority black owned however work with and together with the global world around us. The motto of our once clothing brand was “Through every piece of clothing, Ataria Clothing creates a sense in global culture”. Even in our new business structure, that culture is embedded in the way in which we do business.